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Built on Meta's official Instagram API

Instagram automation built for real conversations.

Comment-to-DM, keyword replies, grounded AI, and multi-step flows— together in one focused workspace.

CommentsDMsAI repliesInsights

Every customer gets the right next reply.

Replyrr turns the questions already arriving on Instagram into useful, on-brand conversations—with your knowledge behind every answer and a person ready to step in.

An AI-assisted product conversation connected to product, policy, link, and human-handoff information.
Grounded AI replies

It knows your products, policies, links, and voice.

Give the agent the information your customers need. It can answer naturally when no saved keyword fits, then leave the conversation ready for a human when judgment matters.

Explore AI replies
Turn intent into a private conversation

Comment-to-DM

Turn intent into a private conversation

A comment, share, Story reply, or DM can start the next helpful step right away.
One agent, wherever interest starts

Every signal

One agent, wherever interest starts

Bring questions from posts, Stories, mentions, shares, and Inbox Starters into one response system.
Build the conversation in order

Visual flows

Build the conversation in order

Messages, waits, quick choices, links, follower checks, and lead questions stay readable.
Make a good reply useful

Lead capture

Make a good reply useful

Collect consent-aware details, reuse what works, and schedule the moments that matter.
AI when it helps. You when it matters.

Unified inbox

AI when it helps. You when it matters.

Keep every account separate and take over a conversation the instant it needs a person.
See the reply that moved someone

Link analytics

See the reply that moved someone

Follow delivery and clicks back to the trigger and conversation that created the result.

Everything Replyrr does

The full toolkit for Instagram conversations — triggers, replies, lead capture, and the analytics behind them. Tags mark the plan a feature unlocks on.

Comment-to-DM Automation

Turn a public comment on a post or Reel into a private reply that carries the conversation forward.

Instant DM Keyword Replies

Answer an incoming DM the moment it matches a keyword you have chosen.

Unified Inbox & Human Takeover

Watch automated conversations in one inbox and step in yourself whenever a reply needs a person.

Link Click Tracking

See which delivered links were actually opened, per conversation.

AI Replies In Your Tone

Let AI draft the response in your own voice instead of a fixed script.

AI Knowledge Files

Upload PDFs and docs so replies answer from your own knowledge.

Multi-account WorkspacesAvailable from Studio

Keep each account's triggers, replies, context, and activity separated.

Multi-step Flow AutomationAvailable from Studio

Build one readable conversation from messages, delays, follow checks, and lead-capture steps.

Delays and Follower GatesAvailable from Studio

Wait for minutes or hours, confirm the person follows after they respond, then release the promised link or asset.

Dedicated Story Reply and Mention AutomationAvailable from Studio

Start a dedicated flow from an eligible Story reply or when someone mentions the connected account in a Story.

Any-comment, Emoji, and @mention TriggersAvailable from Studio

Match every eligible comment, selected keywords, emoji, or @mentions on a chosen post, any post, or the next post.

Share-to-DM TriggersAvailable from Studio

Run a flow when someone shares an eligible Instagram post or Reel into the business conversation.

Instagram Universal TriggersAvailable from Studio

Use one fallback flow across eligible DMs, comments, Stories, shares, and Inbox Starters when no more specific rule wins.

Instagram Inbox StartersAvailable from Studio

Publish up to four starter questions that help people begin the right automated conversation from the Instagram inbox.

Next and Future Post AutomationAvailable from Studio

Arm a comment flow before publishing and bind it to the first eligible post or Reel that appears afterward.

In-chat Lead GenerationAvailable from Studio

Collect and validate a name, email, phone number, or custom answer inside the conversation with consent context preserved.

Reusable DM TemplatesAvailable from Studio

Copy built-in or workspace-owned message sequences into a new draft without changing flows that are already live.

DM PlannerAvailable from Studio

Schedule a flow to activate, pause, or arm itself for the next post without turning the planner into a cold-DM broadcaster.

Full Link AnalyticsAvailable from Studio

Track destinations used in message text, buttons, cards, and carousels back to the automation and conversation session.

Analytics DashboardAvailable from Business

Review sends, clicks, and automation activity across the workspace.

Priority SupportAvailable from Business

Reach the team ahead of the standard queue.

One flat price, never per follower

Choose by connected accounts and monthly outbound DMs. Move between plans whenever the workload changes.

Solo

$10/mo

For one Instagram account with repeat DM work.

Accounts
1
DMs / month
1,000
Choose Solo

Business

$45/mo

For brands handling higher campaign volume.

Accounts
5
DMs / month
50,000
Choose Business

Agency

$99/mo

For multi-client operators and high-volume portfolios.

Accounts
10
DMs / month
150,000
Choose Agency

Every plan runs on Meta's official Instagram API · cancel anytime · Compare all plans in detail

Straight answers, no fine print

Will Instagram flag or ban my account?

Replyrr uses Meta’s official Instagram API and follows Instagram’s messaging rules. It does not scrape, imitate a browser session, or ask for your Instagram password.

What can start a Replyrr automation?

Eligible comments, incoming DMs, Story replies, Story mentions, shared posts or Reels, Inbox Starters, and Universal Triggers can begin a Replyrr flow.

Can Replyrr answer in my tone?

Yes. Add your business information, policies, links, and preferred tone so AI replies can answer questions that do not match a fixed keyword.

Do I need to build a complicated flow?

No. A useful automation can be one trigger and one reply. When you need more, you can add messages, delays, follower checks, lead questions, and tracked links in order.

How much does Replyrr cost?

Replyrr is a paid product. Plans start at $10 per month and are based on connected Instagram accounts and monthly outbound automation messages—not follower count.