
It knows your products, policies, links, and voice.
Give the agent the information your customers need. It can answer naturally when no saved keyword fits, then leave the conversation ready for a human when judgment matters.
Explore AI repliesBuilt on Meta's official Instagram API
Comment-to-DM, keyword replies, grounded AI, and multi-step flows— together in one focused workspace.
Meet your AI conversation agent
Replyrr turns the questions already arriving on Instagram into useful, on-brand conversations—with your knowledge behind every answer and a person ready to step in.

Give the agent the information your customers need. It can answer naturally when no saved keyword fits, then leave the conversation ready for a human when judgment matters.
Explore AI replies
Comment-to-DM

Every signal

Visual flows

Lead capture

Unified inbox

Link analytics
Key features
The full toolkit for Instagram conversations — triggers, replies, lead capture, and the analytics behind them. Tags mark the plan a feature unlocks on.
Turn a public comment on a post or Reel into a private reply that carries the conversation forward.
Answer an incoming DM the moment it matches a keyword you have chosen.
Watch automated conversations in one inbox and step in yourself whenever a reply needs a person.
See which delivered links were actually opened, per conversation.
Let AI draft the response in your own voice instead of a fixed script.
Upload PDFs and docs so replies answer from your own knowledge.
Keep each account's triggers, replies, context, and activity separated.
Build one readable conversation from messages, delays, follow checks, and lead-capture steps.
Wait for minutes or hours, confirm the person follows after they respond, then release the promised link or asset.
Start a dedicated flow from an eligible Story reply or when someone mentions the connected account in a Story.
Match every eligible comment, selected keywords, emoji, or @mentions on a chosen post, any post, or the next post.
Run a flow when someone shares an eligible Instagram post or Reel into the business conversation.
Use one fallback flow across eligible DMs, comments, Stories, shares, and Inbox Starters when no more specific rule wins.
Publish up to four starter questions that help people begin the right automated conversation from the Instagram inbox.
Arm a comment flow before publishing and bind it to the first eligible post or Reel that appears afterward.
Collect and validate a name, email, phone number, or custom answer inside the conversation with consent context preserved.
Copy built-in or workspace-owned message sequences into a new draft without changing flows that are already live.
Schedule a flow to activate, pause, or arm itself for the next post without turning the planner into a cold-DM broadcaster.
Track destinations used in message text, buttons, cards, and carousels back to the automation and conversation session.
Review sends, clicks, and automation activity across the workspace.
Reach the team ahead of the standard queue.
Pricing
Choose by connected accounts and monthly outbound DMs. Move between plans whenever the workload changes.
$10/mo
For one Instagram account with repeat DM work.
$20/mo
For creators and small teams running multiple accounts.
$45/mo
For brands handling higher campaign volume.
$99/mo
For multi-client operators and high-volume portfolios.
Every plan runs on Meta's official Instagram API · cancel anytime · Compare all plans in detail
Before you connect
Replyrr uses Meta’s official Instagram API and follows Instagram’s messaging rules. It does not scrape, imitate a browser session, or ask for your Instagram password.
Eligible comments, incoming DMs, Story replies, Story mentions, shared posts or Reels, Inbox Starters, and Universal Triggers can begin a Replyrr flow.
Yes. Add your business information, policies, links, and preferred tone so AI replies can answer questions that do not match a fixed keyword.
No. A useful automation can be one trigger and one reply. When you need more, you can add messages, delays, follower checks, lead questions, and tracked links in order.
Replyrr is a paid product. Plans start at $10 per month and are based on connected Instagram accounts and monthly outbound automation messages—not follower count.