Visual Message Builder
Messages, delays, follower checks, and lead capture in the exact order the person experiences them—plus buttons, quick replies, cards, and carousels.
Instagram Graph API v25.0authorized
Instagram automation that keeps the conversation moving to the next step.
Catch comments, DMs, Story replies, mentions, and shares. Then send messages, wait, verify a follow, capture lead details, and deliver the tracked link—all through Meta's official Instagram API.
No codeSign in with InstagramNo Facebook page needed
02It starts
- Meta Instagram API
Official
Meta Instagram API
- Instagram trigger sources
7
Instagram trigger sources
- paid plans start here
$10
paid plans start here
- advanced Studio tools
12
advanced Studio tools
Everything you get
The growth automation toolkit, in one readable system.
These are the shipped Studio tools behind the multi-step builder: more ways to start a flow, control what happens next, capture the lead, and measure the handoff.
- Multi-step Flow AutomationStudio+
- Delays and Follower GatesStudio+
- Dedicated Story Reply and Mention AutomationStudio+
- Any-comment, Emoji, and @mention TriggersStudio+
- Share-to-DM TriggersStudio+
- Instagram Universal TriggersStudio+
- Instagram Inbox StartersStudio+
- Next and Future Post AutomationStudio+
- In-chat Lead GenerationStudio+
- Reusable DM TemplatesStudio+
- DM PlannerStudio+
- Full Link AnalyticsStudio+
All 12 advanced tools are included from Studio at $20/mo. Solo still includes comment-to-DM, keyword replies, public comment replies, AI, the inbox, and human takeover.
Unified inbox
Every conversation in one place — and the one that needs a person, flagged.
Human takeover
Reply yourself when a conversation needs judgement, with automated activity and human messages visible in one inbox.
One inboxautomation context · human takeover
Multi-account
Each account fully isolated, with its own automations.
Analytics
What went out, what landed, and which automation did the work.
See it working
One inbox. Three kinds of reply.
Use exact rules when the answer should never change. Use AI when the question needs context. See every conversation in the same place.
Comment → DM
They comment “guide.” It is already in their inbox.
Pick a keyword for a post or Reel. Replyrr matches supported comments and sends the promised tracked link, offer, or answer privately.
- Works on comments and Reel replies
- Send tracked links, buttons, and quick replies
- Every delivery is visible in one inbox
Keyword replies
The repeat question gets the right answer, instantly.
Turn pricing, availability, booking, menus, and other predictable questions into reliable replies. You choose the words, triggers, and destination.
- Multiple trigger words per automation
- Keeps your exact wording and links
- Switch any automation on or off
AI replies
No keyword. Still answered in your voice.
Give Replyrr your catalog, policies, links, and tone. The AI handles the questions that do not fit a fixed rule and knows when your team should step in.
- Grounded in your business information
- Handles natural, unstructured questions
- Available on every paid plan
Who it is for
Built for businesses that live on Instagram.
If a comment can become a download, booking, order, or sale, Replyrr makes the handoff immediate.
Creators
guideHere is the resource from the Reel.
Deliver every lead magnet while the post is live.
Read the creators guide →Coaches
bookHere are the open times this week.
Move interest from comments to your calendar.
Read the coaches guide →Shops
priceIt is $48. Here is the product link.
Answer product questions before people scroll on.
Read the shops guide →Local businesses
menuToday’s menu and order link are here.
Keep hours, menus, and bookings within reach.
Read the local businesses guide →From login to live
Your first reply in three moves.
No code and no course on flowcharts. A useful automation takes only a trigger, a reply, and a publish step.
- 01
Connect Instagram
Use Instagram’s official login. Replyrr never asks for your password.
- 02
Choose the moment
Choose a comment, DM, Story, mention, share, Inbox Starter, or Universal trigger.
- 03
Build and publish
Add messages, gates, lead questions, and the tracked destination. Test it, then turn it on.
Examples, not customers.
Replyrr is new. These are representative starting setups, written by us—not quoted from anyone. Real customer quotes will replace them, with permission, and we will say whose they are.
- Example
I put COLOURS as the keyword on the mug restock reel and went to do the school run. Came back and it had already sent about 60. Only thing is I'd typed the Etsy link wrong when I set it up so the first 12 got a dead link — my fault not the app's, but check it twice before you post.
A small-batch pottery studio in Bristol.
- Example
Same three questions, every day. Timings, do you deliver, is there parking. The AI answers those now from our menu PDF and my nephew only opens the inbox when it's an actual booking. One thing — it can't message someone who hasn't messaged you first. That's Instagram's rule not theirs, but I didn't know that when I signed up.
A South Indian breakfast place in Bengaluru.
- Example
$10 a month, and I'm paying for what I use rather than for a contact list that kept creeping up on my old tool. Setup was a Sunday afternoon and one slightly confused email to support.
A knitting-pattern designer in Portland, Oregon.
- Example
Comment CHAIR, get the Booksy link. That's the whole thing I use it for. 40-odd a week book themselves now instead of me typing the link out on the bus between clients.
A barber in Leeds.
- Example
The bit I actually needed was being able to take a conversation off the AI. Someone was asking about a reaction to lash glue and I could watch it happening and just jump in mid-thread. I wouldn't trust a bot with that one.
A mobile nail and lash tech in Kansas City.
- Example
Our reels go off at 2am my time. “Price po?” at 2am used to just sit there until morning and half of them are gone by then. Now the price list goes out straight away and I wake up to orders instead of “nevermind, found it somewhere else.”
A houseplant shop in Manila.
Simple pricing
Start with the plan that matches your inbox.
Flat monthly plans based on connected accounts and automated outbound DMs—not contacts or follower count.
Solo
$10/mo
For one Instagram account with repeat DM work.
1 account · 1,000 dms/mo
- 1 Instagram account
- 1,000 DMs / month
- AI replies in your tone
- Comment-to-DM & keyword automations
- Instant DM auto-replies
Most popularStudio
$20/mo
For creators and small teams running multiple accounts.
3 accounts · 10,000 dms/mo
- Up to 3 Instagram accounts
- 10,000 DMs / month
- AI replies in your tone
- Visual Message Builder flows
- Messages, delays & follower gates
- Story, share, universal & next-post triggers
- Lead capture, DM templates, planner & link analytics
- Everything in Solo
Business
$45/mo
For brands handling higher campaign volume.
5 accounts · 50,000 dms/mo
- Up to 5 Instagram accounts
- 50,000 DMs / month
- Advanced analytics
- Priority support
- Everything in Studio
Agency
$99/mo
For multi-client operators and high-volume portfolios.
10 accounts · 150,000 dms/mo
- Up to 10 Instagram accounts
- 150,000 DMs / month
- All AI & builder features
- Priority support
- Everything in Business
Compare every plan, feature by feature.
| What you get | Solo$10/mo | Studio$20/mo | Business$45/mo | Agency$99/mo |
|---|---|---|---|---|
| Instagram accounts | 1 | 3 | 5 | 10 |
| DMs per month | 1,000 | 10,000 | 50,000 | 150,000 |
| Comment-to-DM automation | Included | Included | Included | Included |
| Instant DM keyword replies | Included | Included | Included | Included |
| Unified inbox & human takeover | Included | Included | Included | Included |
| Link click tracking | Included | Included | Included | Included |
| AI replies in your tone | Included | Included | Included | Included |
| AI knowledge files | Included | Included | Included | Included |
| Visual Message Builder | Not included | Included | Included | Included |
| Story, share & Universal Triggers | Not included | Included | Included | Included |
| Any-comment, emoji, @mention & next-post triggers | Not included | Included | Included | Included |
| Delays & follower gates | Not included | Included | Included | Included |
| Lead capture, templates & DM Planner | Not included | Included | Included | Included |
| Full link analytics | Not included | Included | Included | Included |
| Multi-account workspaces | Not included | Included | Included | Included |
| Analytics dashboard | Not included | Not included | Included | Included |
| Priority support | Not included | Not included | Included | Included |
dms per month = outbound automation messages, including private replies to comments · usage window resets every 30 days
Before you connect
Straight answers.
Account safety, setup, AI, billing, and paid access—without the small print.
Will Instagram flag or ban my account?
Replyrr uses Instagram's official Graph API and follows Meta's messaging rules. There is no scraping, bot login, browser extension, or password sharing.
Does Replyrr work without a Facebook Page?
Yes. Replyrr connects through the Instagram API with Instagram Login, so you need an Instagram Business or Creator account but do not need to link a Facebook Page.
Do I need to build complicated flows?
No. A useful automation can still be one trigger and one reply. Studio adds a chronological builder when you need messages, delays, follower checks, lead capture, or a longer conversation.
What can start a Replyrr flow?
A flow can start from an eligible DM, comment, Story reply, Story mention, shared post or Reel, Inbox Starter, or Universal Trigger. Comment rules can match keywords, any comment, emoji, or @mentions and can target a selected, any, or next post.
Can the AI answer in my tone?
Yes. On paid plans, you can give Replyrr your business information, policies, links, and preferred tone so it can answer questions that do not match a keyword.
How is Replyrr different from ManyChat?
Replyrr is focused on Instagram comment and DM automation with flat plans based on accounts and monthly DMs. ManyChat supports several messaging channels; its current model uses monthly Active Contacts, with regional and legacy-account variations. The better fit depends on whether you want a focused Instagram workflow or a broader multi-channel platform.
Does Replyrr have a free plan?
No. Replyrr is a paid product. Solo starts at $10 per month for one Instagram account and 1,000 outbound automation messages per 30-day window.
Can I cancel a paid plan anytime?
Yes. Paid plans are month-to-month and can be cancelled from your billing page.
Let Instagram do the follow-up.
Your next comment, Story reply, or DM is coming. Choose the trigger and build what should happen next.
plans from $10 · no per-contact fees · cancel anytime