Instagram automation pricing. Never per-contact.
Four paid plans start at $10/month, with one flat price per tier — never a per-contact fee that grows with your follower count. Studio unlocks the complete 12-tool growth suite at $20/month.
plans from $10 · no per-contact fees · cancel anytime
For one Instagram account with repeat DM work.
1 account · 1,000 dms/mo
- 1 Instagram account
- 1,000 DMs / month
- AI replies in your tone
- Comment-to-DM & keyword automations
- Instant DM auto-replies
For creators and small teams running multiple accounts.
3 accounts · 10,000 dms/mo
- Up to 3 Instagram accounts
- 10,000 DMs / month
- AI replies in your tone
- Visual Message Builder flows
- Messages, delays & follower gates
- Story, share, universal & next-post triggers
- Lead capture, DM templates, planner & link analytics
- Everything in Solo
For brands handling higher campaign volume.
5 accounts · 50,000 dms/mo
- Up to 5 Instagram accounts
- 50,000 DMs / month
- Advanced analytics
- Priority support
- Everything in Studio
For multi-client operators and high-volume portfolios.
10 accounts · 150,000 dms/mo
- Up to 10 Instagram accounts
- 150,000 DMs / month
- All AI & builder features
- Priority support
- Everything in Business
every plan runs on meta's official instagram api · paid access starts at $10/month · cancel anytime
What's included in each plan?
Every Replyrr plan includes comment-to-DM automation, instant keyword replies, eligible AI replies, link tracking, the unified inbox, and human takeover. The 12-tool growth suite starts with Studio at $20/mo; the advanced analytics dashboard and priority support start at $45/mo.
| What you get | Solo$10/mo | Most popularStudio$20/mo | Business$45/mo | Agency$99/mo |
|---|---|---|---|---|
| Instagram accounts | 1 | 3 | 5 | 10 |
| DMs per month | 1,000 | 10,000 | 50,000 | 150,000 |
| Comment-to-DM automation | Included | Included | Included | Included |
| Instant DM keyword replies | Included | Included | Included | Included |
| Unified inbox & human takeover | Included | Included | Included | Included |
| Link click tracking | Included | Included | Included | Included |
| AI replies in your tone | Included | Included | Included | Included |
| AI knowledge files | Included | Included | Included | Included |
| Visual multi-step Flow Builder | Not included | Included | Included | Included |
| Story reply, mention & Share-to-DM triggers | Not included | Included | Included | Included |
| Any-comment, emoji, @mention & Universal triggers | Not included | Included | Included | Included |
| Next & Future Post automation | Not included | Included | Included | Included |
| Delays & follower gates | Not included | Included | Included | Included |
| In-chat lead capture | Not included | Included | Included | Included |
| Inbox Starters, DM Templates & Planner | Not included | Included | Included | Included |
| Full-link analytics | Not included | Included | Included | Included |
| Multi-account workspaces | Not included | Included | Included | Included |
| Analytics dashboard | Not included | Not included | Included | Included |
| Priority support | Not included | Not included | Included | Included |
dms per month = outbound automation messages, including private replies to comments · usage window resets every 30 days
Want the story behind each row? The product tour walks through every automation, and the use cases page shows them running for creators, coaches, and local shops.
Flat pricing that never counts your followers.
Some automation tools bill by contacts or Active Contacts. Replyrr bills by the automated outbound messages your workflows send during each 30-day window. Compare the billing unit, not just the headline allowance.
How per-contact billing works
Per-contact tools keep a running list of every person who has ever messaged you and set your price by the size of that list. The list only grows — so the same automations quietly cost more each month, even in the months you barely post.
the bill grows with your audience
How Replyrr billing works
You pick a plan with a clear monthly DM allowance, and that number is the whole bill. Studio is $20 a month for 10,000 DMs — whether 300 people follow you or 300,000. A reel pops? Move up to a bigger plan. Quiet month? Drop back down.
the bill is the number on this page
Straight answers about billing.
No contracts, no free tier, no per-contact math. If your question isn't answered here, email hello@replyrr.com — a real human replies.
Can I cancel anytime?
Yes. Every plan is month-to-month with no contract and no cancellation fee. Your paid access continues through the end of the billing period; after that, automations pause while your saved setup remains in place.
What counts as a DM send?
Every outbound message your automations send counts, including opening private replies, keyword responses, and each message or prompt sent later in a multi-step flow. Messages people send to you never count against your allowance, and neither do replies you type yourself.
What happens when I hit my monthly DM limit?
Your automations pause until your 30-day usage window resets — nothing is deleted and nothing breaks. If a reel is popping, you can move to a higher plan whenever you need more room.
Is there a free plan?
No. Replyrr is a paid product. Solo starts at $10/month for 1,000 outbound DMs on one Instagram account, including comment-to-DM, keyword automation, instant replies, and eligible AI replies.
Can I switch plans later?
Yes. Move up or down between all four paid plans as your workload changes — from Solo at $10/month to Agency at $99/month. Your saved setup stays in place; automations that exceed the new plan's limits or capabilities remain paused until you adjust the setup or upgrade again.
Which plan includes the complete Instagram growth suite?
Studio starts at $20/month and unlocks all 12 advanced tools: the visual multi-step builder, expanded Instagram triggers, delays, follower gates, lead capture, Inbox Starters, reusable templates, Next and Future Post automation, DM Planner, and full-link analytics. Business and Agency include the same suite with larger allowances and additional account capacity.
What kind of Instagram account do I need?
An Instagram Business or Creator account. If you're on a personal account, switching account type is available inside Instagram. Replyrr then connects through Meta's official Instagram API — no scraping, no bot logins, no password sharing.
Pick the plan that fits your workload.
Paid access starts at $10/month. Choose by connected accounts and monthly outbound DMs, then switch whenever the workload changes.
plans from $10 · no per-contact fees · cancel anytime