Instagram comment and DM automation, in one inbox.
Replyrr turns eligible comments, DMs, Story replies, mentions, shares, and Inbox Starters into one reply or a policy-aware multi-step flow. Here is the shipped feature set and the plan that unlocks each part.
plans from $10 · no per-contact fees · cancel anytime
The questions you answer all day, answered instantly.
Instant DM auto-replies match keywords in the DMs you receive — pricing, hours, your booking link — and send your saved answer the moment the message lands.
Write the answer once, in your words. Choose the words that trigger it — “price”, “hours”, “book”. From then on the question is handled automatically when it arrives, whether you're mid-haircut or fast asleep.
the moment
It's 7:04am and someone asks when you open. Replyrr sends today's hours and the menu automatically — and you're still pulling croissants out of the oven.
instant dm replies · included in every plan
AI that answers like you — even at 3am.
Replyrr's AI replies are grounded in the business information you provide—your products, prices, policies, links, and tone—so they can answer DMs a fixed keyword cannot catch.
Teach it once: what you sell, what things cost, how you talk. When a question doesn't match any keyword, the AI steps in and answers in your tone instead of leaving the DM on read. Included on every paid plan, starting at $10/mo.
the moment
“Do you ship to Canada?” isn't a keyword you planned for. The AI knows your shipping rates anyway — and answers while you're asleep.
ai replies · solo+ · from $10/mo
Build multi-step DM flows you can actually read.
The visual Message Builder arranges messages, delays, follower checks, and lead capture in the order the person experiences them—without turning the campaign into an unreadable graph.
A comment flow sends one eligible opening private reply, waits for the person to interact, and only then continues inside Instagram's messaging window. Add text, buttons, quick replies, image cards, carousels, a wait, a follow gate, or a consent-aware lead question.
the moment
Someone comments 'guide'. Replyrr opens the private conversation, waits for their Continue tap, verifies the follow, then releases the promised link. Unknown follow status never unlocks the asset.
message builder · studio+ · from $20/mo
Start from more Instagram moments. Control what happens next.
Studio adds the complete growth toolkit at $20/month. Every tool below is implemented in the same durable flow system rather than bolted on as a separate campaign type.
- 01Studio+
Multi-step Flow Automation
Build one readable conversation from messages, delays, follow checks, and lead-capture steps.
- 02Studio+
Delays and Follower Gates
Wait for minutes or hours, confirm the person follows after they respond, then release the promised link or asset.
- 03Studio+
Dedicated Story Reply and Mention Automation
Start a dedicated flow from an eligible Story reply or when someone mentions the connected account in a Story.
- 04Studio+
Any-comment, Emoji, and @mention Triggers
Match every eligible comment, selected keywords, emoji, or @mentions on a chosen post, any post, or the next post.
- 05Studio+
Share-to-DM Triggers
Run a flow when someone shares an eligible Instagram post or Reel into the business conversation.
- 06Studio+
Instagram Universal Triggers
Use one fallback flow across eligible DMs, comments, Stories, shares, and Inbox Starters when no more specific rule wins.
- 07Studio+
Instagram Inbox Starters
Publish up to four starter questions that help people begin the right automated conversation from the Instagram inbox.
- 08Studio+
Next and Future Post Automation
Arm a comment flow before publishing and bind it to the first eligible post or Reel that appears afterward.
- 09Studio+
In-chat Lead Generation
Collect and validate a name, email, phone number, or custom answer inside the conversation with consent context preserved.
- 10Studio+
Reusable DM Templates
Copy built-in or workspace-owned message sequences into a new draft without changing flows that are already live.
- 11Studio+
DM Planner
Schedule a flow to activate, pause, or arm itself for the next post without turning the planner into a cold-DM broadcaster.
- 12Studio+
Full Link Analytics
Track destinations used in message text, buttons, cards, and carousels back to the automation and conversation session.
scheduled work resumes on the next worker poll · messaging-window rules still apply · cold broadcasts are not included
Every account gets its own workspace.
Replyrr manages up to 10 Instagram accounts from one login — and each account is a fully isolated workspace with its own keywords, flows, and replies.
Run a bakery and a boutique? Manage a client or three? Switch accounts like tabs — nothing bleeds between workspaces, so the bakery's “menu” automation can never DM the boutique's followers. Studio includes 3 accounts; Agency takes you to 10.
the moment
Morning post for the studio, lunch post for the shop. Each audience gets its own keywords and its own voice — from one dashboard.
3 accounts on studio · 10 on agency
Know what got sent — and what worked.
Replyrr's analytics dashboard shows your sends, your replies, and how each automation performed — honest numbers about what the machine did while you were away.
See how many DMs went out, which keywords people actually comment, and which automation earns its keep. No vanity graphs — just what was triggered, what was delivered, and where to double down.
the moment
Monday morning: the reel keyword drove hundreds of sends over the weekend, the story keyword drove three. Now you know which one to repeat.
analytics · business+ · from $45/mo
Is Instagram automation safe?
Replyrr uses Meta's official Instagram API instead of scraping, browser automation, or password sharing. That avoids risky login methods, but no tool can promise zero enforcement risk: your messages still need to follow Meta's platform and messaging rules.
Meta's official API
Automated replies go through Meta's official Instagram API. Your automations still need to follow Meta's platform and messaging rules.
No password sharing
You connect with Instagram's own login. Replyrr never sees, asks for, or stores your password.
No bot logins
The connection is API-based rather than a browser session. Replyrr does not imitate account activity through a ghost browser or session trick.
No scraping
Replyrr records automation details such as the trigger, sent reply, and delivery status. You can request account-data deletion anytime.
Why not just use a big flow builder?
Tools like ManyChat are genuinely powerful and meter usage in different ways, including Active Contacts. Replyrr trades broader channel coverage for an Instagram-only product and a flat plan price.
the big flow builders
Powerful. Broad. A project.
- Built to run bots on many channels at once — Instagram is one tab among WhatsApp, Messenger, SMS, and email
- Visual flow diagrams designed for complex sequences across several channels
- Some broader platforms meter contacts or active contacts, so cost can vary with the people who interact during a billing period
- A great fit for big teams who genuinely need all of that
replyrr
Simple. Flat. Instagram-only.
- Only Instagram — tuned for comments, DMs, Stories, mentions, shares, and Reels
- Start with one reply or build a chronological flow with delays, follower checks, and lead capture
- One flat monthly price that never counts contacts or followers
- Built on Meta's official Instagram API — no scraping, browser session, or password sharing
Honestly: if you need bots across WhatsApp, Messenger, email, and SMS, a big flow builder is the right tool. If Instagram is where your audience lives, Replyrr gives you the part that matters — the automatic reply — without requiring a multi-channel flow, at a price that never counts your contacts.
plans from $10 · no per-contact fees · cancel anytime
Now see it in your world.
The tour covered what Replyrr does. Next: what it looks like for a creator, a coach, or a bakery — and what each plan costs.
paid plans from $10/month · no per-contact fees · cancel anytime
Your next comment can trigger an immediate private reply.
Connect Instagram, pick a keyword, write the reply. Replyrr handles every match from then on.
plans from $10 · no per-contact fees · cancel anytime
Turn every keyword comment into an instant DM.
Every paid plan can watch a selected post or Reel for a keyword and send the configured private DM. Studio adds any-post and next-post targeting plus any-comment, emoji, and @mention rules.
Add the call to action to your caption and tell Replyrr what to send. The flow can post a public acknowledgement, open the private conversation, and continue only after the person responds.
the moment
Your reel says “comment guide for the recipe.” It pops while you sleep — and every single “guide” receives the named download link in a private DM.
keyword comment-to-dm · all plans · advanced triggers · studio+
THE FREERECIPE GUIDEDROPS TODAY.
comment "guide"@your.shop
Comments