Lead magnet delivery
Offer a guide, checklist, template, recipe, or resource in a Reel. The keyword moves an interested viewer from a public comment to the private download.
Caption: “Comment GUIDE and I’ll DM the checklist.”
Instagram comment-to-DM automation
Turn Instagram comments into DMs—automatically.
Replyrr watches selected Instagram posts and Reels for the keyword you choose, then sends the commenter the private reply you prepared. Use it for a link, file, offer, booking page, price, or other promised next step.
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The job
One clear comment starts one relevant private reply.
- Send a clickable link instead of leaving a long URL in the comments.
- Deliver a guide, checklist, menu, price list, or other file people requested.
- Move high-intent commenters to a product page, calendar, or order form.
- Keep the trigger, reply, and delivery record together in Replyrr.
01 · Workflow
From keyword comment to the promised DM.
The useful version of comment automation is narrow and predictable: tell people what to comment, match that intent, and deliver exactly what the post promised.
Connect a professional Instagram accountChoose the post, Reel, and keywordWrite the private replyPublish, test, and monitor delivery
Connect a professional Instagram account
Use Instagram Login to connect a Business or Creator account. Replyrr does not ask for the Instagram password or a browser session.
Choose the post, Reel, and keyword
Pick the content the automation should watch and a short word people can type correctly, such as guide, price, menu, link, or book.
Write the private reply
Add the exact message, destination link, or file the commenter expects. Name the item in the DM so the handoff is easy to understand.
Publish, test, and monitor delivery
Turn the rule on, test it from another eligible account, and check the delivery record. Pause or edit the automation when the offer or destination changes.
02 · Jobs to be done
The highest-intent comment workflows.
These are not engagement tricks. Each workflow starts after someone asks for a specific next step and removes the manual copy-and-paste work.
Product and offer links
Send the product page, launch page, discount, waitlist, or checkout link tied to the post instead of asking people to search your bio.
Trigger: “LINK” · Reply: the named product and correct URL.
Booking and local enquiries
Turn comments such as book, menu, class, or quote into a private calendar, current menu, order form, or enquiry route.
Trigger: “BOOK” · Reply: service context plus the calendar.
03 · Official API boundary
Official access, with real platform limits.
Replyrr uses Meta’s official Instagram API rather than scraping or automating a hidden login. That removes risky access methods; it does not make any automation exempt from Meta’s permissions, messaging rules, rate limits, or enforcement.
- The connected account must be an eligible Instagram Business or Creator account.
- The commenter initiates the interaction; comment-to-DM is not cold outreach to arbitrary accounts.
- Meta controls when a private reply is eligible and can reject, limit, or delay a request.
- Relevant copy, accurate promises, and a clear opt-in action still matter after the API connection is approved.
04 · Questions
What buyers ask before connecting Instagram.
The practical limits, requirements, and plan questions behind this workflow.
What is Instagram comment-to-DM automation?
It is a rule that listens for an eligible comment on a selected Instagram post or Reel and sends that commenter a private reply through Instagram. A common setup matches a keyword such as guide, link, price, or book.
Can Replyrr send a DM after a Reel comment?
Yes. Replyrr can watch supported comments on Instagram posts and Reels, match the configured keyword, and send the private reply you prepared.
Can the DM include a link or file?
Yes. Use the reply to send a relevant link, file, resource, booking page, product page, menu, or other next step supported by the configured workflow.
Do I need a Facebook Page to use Replyrr?
No. Replyrr connects through the Instagram API with Instagram Login. You need an Instagram Professional account—a Business or Creator account—but Replyrr does not require it to be linked to a Facebook Page.
Is comment-to-DM automation available on the free plan?
Yes. Replyrr’s current Free plan includes one Instagram account, 100 outbound automation messages per 30-day window, comment-to-DM automations, and keyword replies. No credit card is required.
Will official API automation guarantee that my account is never restricted?
No tool can make that guarantee. Replyrr avoids password sharing, scraping, and browser bots by using Meta’s official API. Account owners must still follow Meta’s terms, messaging policies, and the technical limits that apply to each interaction.
Need the broader feature picture? Review the product tour, match a workflow in the use-case library, or compare Replyrr and ManyChat.
Make the next comment deliver the next step.
Choose a keyword, write the private reply, and test the workflow on Replyrr’s free plan before moving a live campaign across.
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