guide
- Private reply
- Send the client-approved lead magnet or campaign page.
- Outcome
- The repeatable campaign pattern stays tied to the correct client workspace and destination.
For agencies · Multi-account workflows
Instagram Automation for Agencies
Replyrr gives agencies an Instagram-focused way to keep each client's triggers, private replies, business context, and delivery activity in the relevant workspace. It does not claim to replace a cross-channel agency CRM or white-label reporting suite.
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Scale · $99/monthOfficial Meta Instagram API
01 · The repeated work
Turn the public signal into a useful private next step.
Agency delivery needs a repeatable operating checklist without mixing client copy, destinations, context, or account activity. The workflow should be standardized; the client facts and approvals should remain separate.
book
- Private reply
- Send the client's maintained calendar, enquiry, or qualification page.
- Outcome
- The public Instagram request moves to the client's approved lead-handling path.
shop
- Private reply
- Send the product, menu, collection, or order page approved for that post.
- Outcome
- The agency can reuse the launch checklist while preserving client-specific copy and links.
02 · Why it fits
Instagram automation built around social media agencies.
The useful version of automation sends a maintained answer, records the send, and leaves judgement-heavy conversations to a person.
Separate client workspaces
Keep the connected Instagram account, triggers, replies, business context, and automation activity associated with the correct client workspace.
A reusable launch checklist
Standardize approval, testing, launch, delivery review, and destination maintenance without copying one client's facts into another account.
Plan limits stated as accounts and DMs
Choose against published connected-account and monthly outbound-DM allowances instead of inferring agency capacity from a generic plan label.
03 · Plan and safeguards
Start with Scale · $99/month.
Scale includes up to ten Instagram accounts and 150,000 outbound DMs per month, along with the paid AI and builder capabilities. Pro covers up to five accounts and 50,000 DMs. Agencies should map each active client and expected message volume before choosing either plan.
- 01
Document who can connect the Instagram account, approve messages, update destinations, review AI context, and pause each campaign.
- 02
Use a separate client workspace and client-approved source material; never reuse business facts merely because the campaign structure is similar.
- 03
Test from another account and review the delivery record before showing a client that the automation is ready for a live post or Reel.
- 04
Verify reporting, access control, white-label, integration, and cross-channel requirements before promising them in an agency scope of work.
04 · Related playbooks
Connect the audience page to the wider Instagram cluster.
Compare adjacent audiences, product capabilities, competitors, and pricing without leaving the research path.
05 · Questions
Instagram automation questions from social media agencies.
How many Instagram accounts can an agency connect to Replyrr?
Current plans allow one account on Free and Starter, up to three on Growth, up to five on Pro, and up to ten on Scale. Each agency should compare those account limits with its active client roster before buying.
Can each client have separate automation context?
Replyrr workspaces are designed to keep account context and automation activity separate. Agencies should configure and review the approved facts, policies, links, and tone in the workspace for the client that will use them.
Does Replyrr offer white-label agency reporting?
White-label reporting is not listed in Replyrr's current public product or plan details. Agencies should verify their reporting workflow and any client-facing branding requirement before buying.
When should an agency choose ManyChat instead?
ManyChat may fit better when clients need multiple messaging channels, mature visual journeys, explicitly tiered users and Inbox seats, broader integrations, or an API-centered cross-channel system. Replyrr is focused on Instagram workflows and account-plus-DM plan limits.
Can an agency start on a smaller Replyrr plan?
Yes. Choose the smallest plan whose connected-account and outbound-DM limits cover the clients being tested. Upgrade when the active account count, usage, or required paid capability justifies it rather than buying Scale by default.
Put the next useful reply behind one word.
Choose a repeated request, write the private reply, and test the destination before publishing the prompt.
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