Price, stock, and menu replies
Answer the repeated product or service question with the current fact and a link to the page that can confirm availability, options, or ordering details.
Incoming DM: “price?” · Reply: price context plus product link.
Instagram DM automation
Automate the Instagram DMs people already ask for.
Replyrr can start from an incoming DM, Story reply, Story mention, shared post, Inbox Starter, or Universal fallback. Exact keyword rules keep predictable answers fixed; optional AI handles supported unmatched questions from configured business information, while Studio flows can add messages, delays, follower gates, lead capture, and tracked links.
plans from $10 · no per-contact fees · cancel anytime
The job
Keep predictable answers exact and route the exceptions intelligently.
- Answer common price, stock, menu, hours, location, and booking questions.
- Send product, booking, menu, and download links without copying the same response into every conversation.
- Use fixed rules when wording must stay exact and optional AI when context is needed.
- Capture lead details in chat and keep a human takeover path for questions that need judgement.
01 · Workflow
Build the conversation before the next Instagram signal arrives.
Start with the questions that have one reliable answer, then extend only the paths that need another step. Every active flow keeps its chronological state so a delay or follower check resumes at the correct place.
Choose where the conversation startsChoose the response modeBuild the next stepsReuse, schedule, and monitor
Choose where the conversation starts
Use an incoming DM, dedicated Story reply or mention, shared post, Inbox Starter, or Universal trigger. Match a keyword, any supported message, emoji, @mention, or AI intent.
Choose the response mode
Use an exact keyword for a fixed answer, AI intent for supported natural-language questions, or an emoji or @mention trigger for a specific campaign. Write enough context that the next action makes sense on its own.
Build the next steps
Add text, buttons, quick replies, image cards, carousels, products, and tracked links. Studio flows can also wait, verify follow status, and collect a name, email, phone number, or custom answer.
Reuse, schedule, and monitor
Start from a built-in or saved DM template, expose up to four Inbox Starters, activate or pause the flow in DM Planner, and review sends, responses, captured leads, and destination-level link clicks.
02 · Jobs to be done
Three automations closest to revenue.
Prioritize messages that signal buying intent or block the next action. Those workflows save time and shorten the path from question to product, calendar, or order.
Booking and enquiry replies
Send the correct calendar, class schedule, consultation form, or location details while the person is actively trying to take the next step.
Incoming DM: “book” · Reply: service name plus booking page.
Guides and repeat FAQs
Send a named download link or answer policies such as shipping, pickup, sizing, preparation, or what to bring. Use AI only when the configured business information can support the answer.
Incoming DM: “guide” · Reply: named resource and tracked download link.
03 · Official API boundary
Automation is a response layer, not cold outreach.
Replyrr works inside interactions people initiate on Instagram and sends through Meta’s official API. It does not log in as you, scrape conversations, or provide a way to mass-message arbitrary accounts.
- Use an eligible Instagram Business or Creator account and grant only the permissions the integration needs.
- Keep fixed answers current; a fast outdated price or broken booking link is still a bad customer experience.
- Ground AI replies in approved business information and keep a human path for exceptions or sensitive questions.
- Meta’s messaging windows, permissions, availability, and rate limits still decide whether a request can be sent.
04 · Questions
What buyers ask before connecting Instagram.
The practical limits, requirements, and plan questions behind this workflow.
What can Instagram DM automation reply to?
Replyrr can respond to incoming DMs, Story replies and mentions, shared posts, Inbox Starters, and Universal fallback events. Depending on the trigger, it can match a keyword, any supported message, an emoji, an @mention, or AI intent.
What is the difference between a keyword reply and an AI reply?
A keyword reply is deterministic: a known word triggers a specific response. An AI reply uses the business information and tone you provide to answer a question that does not match a fixed rule. Use a keyword when the answer should not vary.
Can Replyrr automate price and booking replies?
Yes. Create a price or booking keyword, write the answer, and include the correct product page, menu, order form, or calendar. Review the automation whenever that destination or information changes.
What can a Replyrr DM contain?
A message step can contain text, buttons, quick replies, image cards, carousels, products, and tracked URLs. For a guide or PDF, link to the hosted download, name the resource clearly, and test the destination before promoting it.
Does Replyrr also automate DMs from Instagram comments?
Yes. Every paid plan supports keyword comment-to-DM on selected content. Studio and above also support any-comment, emoji, @mention, any-post, and Next/Future Post triggers, plus the same multi-step flow actions available to DM and Story automations.
Can Replyrr wait or check if someone follows me before sending a link?
Yes, on Studio and above. Add a delay and follower-check step, then configure separate messages for verified followers and people who still need to follow. Replyrr does not treat an unknown follow status as a pass.
Can I collect a lead without sending someone to a form?
Yes, on Studio and above. A lead-capture step can ask for a name, email address, phone number, or custom answer directly in the Instagram conversation and save it with the flow record.
Which Replyrr plans include AI replies?
AI replies are available on every current paid plan, starting with Solo at $10 per month. Check the pricing page for current account and outbound-message limits.
Need the broader feature picture? Review the product tour, match a workflow in the use-case library, or compare Replyrr and ManyChat.
Automate one repeated DM before automating the inbox.
Start with a repeat keyword or AI answer on Solo, or choose Studio to build the full multi-step conversation with delays, follower gates, lead capture, templates, planner, and full-link analytics.
plans from $10 · no per-contact fees · cancel anytime