Price, stock, and menu replies
Answer the repeated product or service question with the current fact and a link to the page that can confirm availability, options, or ordering details.
Incoming DM: “price?” · Reply: price context plus product link.
Instagram DM automation
Automate the Instagram DMs people already ask for.
Replyrr answers repeat Instagram DMs with the message, link, file, price, menu, booking page, or policy you choose. Exact keyword rules handle predictable questions; optional AI can answer unmatched questions from the business information you provide.
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The job
Keep predictable answers exact and route the exceptions intelligently.
- Answer common price, stock, menu, hours, location, and booking questions.
- Send links and files without copying the same response into every conversation.
- Use fixed rules when wording must stay exact and optional AI when context is needed.
- Review automated sends and keep a human path for questions that need judgement.
01 · Workflow
Build the repeatable answer before the next DM arrives.
Start with the questions that have one reliable answer. A narrow rule is easier to test, safer to maintain, and more useful than automating every conversation at once.
List the repeated Instagram questionsChoose the keyword and responseAdd the next stepDecide what happens when no rule matches
List the repeated Instagram questions
Collect the messages your team answers every day: price, availability, menu, location, shipping, book, guide, class, or another clear request.
Choose the keyword and response
Match the words people naturally use and write the exact reply they should receive. Include enough context that the link or answer makes sense on its own.
Add the next step
Attach the current product page, booking calendar, file, menu, form, or policy. Keep changeable facts connected to the source you can update.
Decide what happens when no rule matches
Leave the question for a person, or use Replyrr AI on a paid plan with approved business facts, links, policies, and tone. Review the result and refine the source information.
02 · Jobs to be done
Three automations closest to revenue.
Prioritize messages that signal buying intent or block the next action. Those workflows save time and shorten the path from question to product, calendar, or order.
Booking and enquiry replies
Send the correct calendar, class schedule, consultation form, or location details while the person is actively trying to take the next step.
Incoming DM: “book” · Reply: service name plus booking page.
Guides and repeat FAQs
Deliver a guide or answer policies such as shipping, pickup, sizing, preparation, or what to bring. Use AI only when the approved source material can support the answer.
Incoming DM: “guide” · Reply: named file and what it contains.
03 · Official API boundary
Automation is a response layer, not cold outreach.
Replyrr works inside interactions people initiate on Instagram and sends through Meta’s official API. It does not log in as you, scrape conversations, or provide a way to mass-message arbitrary accounts.
- Use an eligible Instagram Business or Creator account and grant only the permissions the integration needs.
- Keep fixed answers current; a fast outdated price or broken booking link is still a bad customer experience.
- Ground AI replies in approved business information and keep a human path for exceptions or sensitive questions.
- Meta’s messaging windows, permissions, availability, and rate limits still decide whether a request can be sent.
04 · Questions
What buyers ask before connecting Instagram.
The practical limits, requirements, and plan questions behind this workflow.
What can Instagram DM automation reply to?
Replyrr can match configured keywords in supported Instagram interactions and send the response you prepared. Common jobs include prices, stock or availability, menus, hours, booking links, product links, guides, and repeat policy questions.
What is the difference between a keyword reply and an AI reply?
A keyword reply is deterministic: a known word triggers a specific response. An AI reply uses the business information and tone you provide to answer a question that does not match a fixed rule. Use a keyword when the answer should not vary.
Can Replyrr automate price and booking replies?
Yes. Create a price or booking keyword, write the answer, and include the correct product page, menu, order form, or calendar. Review the automation whenever that destination or information changes.
Can Replyrr send files in Instagram DMs?
Replyrr can send configured links and files in supported workflows. Name the resource in the message and test the delivery from another account before promoting it in a live post or campaign.
Does Replyrr also automate DMs from Instagram comments?
Yes. Comment-to-DM automation is a related workflow: a keyword comment on a selected post or Reel triggers the private reply. Replyrr supports comment-to-DM and incoming keyword-reply use cases.
Which Replyrr plans include AI replies?
AI replies are available on current paid plans, starting with Starter. The Free plan includes comment-to-DM and instant keyword replies without AI. Check the pricing page for current account and outbound-message limits.
Need the broader feature picture? Review the product tour, match a workflow in the use-case library, or compare Replyrr and ManyChat.
Automate one repeated DM before automating the inbox.
Start with the question closest to a booking, order, download, or qualified conversation. Build and test that rule on the free plan.
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