How it works

From comment to delivered DM, in four moves.

Connect the Instagram account you already use, choose what Replyrr should catch, arrange the conversation, and publish or schedule it. The same four moves power one exact reply or a policy-aware multi-step flow.

plans from $10 · no per-contact fees · cancel anytime

01 · Connect

Connect the Instagram account you already use.

Sign in through Instagram and choose the Business or Creator account you want Replyrr to watch. Your password stays with Instagram; the connection runs through Meta's official API.

  • Instagram's own sign-in and permission screen
  • No password sharing, browser add-on, or bot login
  • One workspace keeps that account's automations together
See how account safety works
account connection> instagram · authorised · workspace ready
02 · Choose

Choose the moment that deserves an instant answer.

Start from an eligible DM, comment, Story reply, Story mention, shared post or Reel, Inbox Starter, or Universal Trigger. Specific rules win before fallback rules, so one event starts one flow.

  • Match keywords, any eligible comment, emoji, @mentions, or AI intent
  • Target one post, every eligible post, or the next post you publish
  • Use Universal Triggers as a fallback after more specific rules
Browse ready-made playbooks
comment "guide" · matched · handoff started
03 · Build

Arrange the conversation in the order it should happen.

Add the messages people should receive, then insert a delay, follower check, or lead question where the journey needs one. The builder shows a chronological rail instead of hiding the sequence in a graph.

  • Send text, tracked links, buttons, quick replies, image cards, and carousels
  • Wait for minutes or hours inside the allowed messaging window
  • Verify a follow before delivery and capture consent-aware lead details
Explore the message builder
build the handoff> trigger saved · reply ready · preview checked
04 · Publish

Turn it on. Follow every send from one place.

Publish when the path looks right, or use the DM Planner to schedule activation, pausing, or next-post arming. Replyrr records every session, step, delivery, lead, and tracked destination so the automation never becomes a black box.

  • Schedule activation, pausing, or the first future post
  • See which trigger matched, which step is waiting, and what delivered
  • Reuse a DM template and inspect per-destination link analytics
See plans and monthly limits
automation live> trigger "guide" · dm sent · delivery logged

A real follow-gated delivery, step by step.

The critical rule is visible: a bare comment receives one opener, but the asset stays locked until the person responds and the follow check succeeds.

  1. 01 · Trigger

    They comment “guide” on the next post

    The armed next-post rule binds to the first eligible post and matches the configured comment condition.

  2. 02 · Opening DM

    Replyrr sends one private opener

    A Continue quick reply invites the person to respond and open the normal messaging window.

  3. 03 · Consent

    They tap Continue

    Only that interaction allows the later automated steps to continue.

  4. 04 · Delay

    The flow waits for the configured time

    Durable scheduled work resumes on the next worker poll while the messaging window remains valid.

  5. 05 · Follow gate

    Replyrr verifies the Instagram follow

    A false or unknown result keeps the promised asset locked and offers a retry action.

  6. 06 · Delivery + lead

    Send the tracked link and collect the next detail

    The final message can release the asset, then ask for a validated email, phone, name, or custom answer with consent context.

Put your first reply to work.

Choose a paid plan, connect Instagram, and publish one tested reply or a complete multi-step flow.

plans from $10 · no per-contact fees · cancel anytime