Instagram automation for the jobs you repeat.
Start with one of six keyword playbooks, then use Studio to add Story, mention, share, any-comment, and Universal triggers plus delays, follower gates, in-chat lead capture, templates, planning, and tracked links.
plans from $10 · no per-contact fees · cancel anytime
Comment link → your latest drop, already sent.
How do creators use Instagram comment automation?
Creators add one keyword — “link” — to a caption, and Replyrr can DM supported matching commenters the latest video, drop, or link-in-bio. When a Reel pops outside business hours, comment-to-DM automation can respond privately and automatically through Meta’s official Instagram API.
- trigger keyword
- linkcomments on any post or reel
- auto-dm it sends
- “Here’s the link I mentioned 🔗”your link-in-bio
- the outcome
- Every commenter gets the drop in their DMs while the reel is still hot — no more “link in bio” dead ends.
solo · comment-to-dm
Comment guide → the lead magnet lands first.
How do coaches turn Instagram comments into course leads?
Coaches and course sellers ask viewers to comment “guide”, and Replyrr opens the private conversation with the promised guide. On the Studio plan, the visual builder can wait for interaction, verify a follow, collect an email, and send the tracked download link in order.
- trigger keyword
- guidecomments on your teaching reels
- auto-dm it sends
- “Here’s the free guide I promised 👇”hosted guide link
- the outcome
- Interested viewers move through one policy-aware flow, and captured leads stay connected to the campaign.
keyword dm · solo · follower gate + lead capture · studio+
Comment menu → today’s bake, order link included.
How do bakeries use Instagram comment automation?
Bakeries and cafés post the morning bake, ask people to comment “menu”, and Replyrr DMs today’s menu with the order link before the trays cool. The 7am “what’s fresh today?” question answers itself — whenever the automation is active, on the Solo plan.
- trigger keyword
- menucomments on the morning post
- auto-dm it sends
- “Fresh out of the oven — today’s menu and the order link ↓”tracked menu link
- the outcome
- Regulars order before they’ve had coffee, and you never type the specials twice.
solo · comment-to-dm
“Price?” answered before the lead goes cold.
How do boutiques auto-answer “price?” and “in stock?” DMs?
Boutiques set keyword replies for the DMs they get all day — “price?”, “in stock?”, “what sizes?” — so shoppers get the saved answer automatically, even mid-rush. From the Solo plan up, AI replies grounded in your configured shop information answer supported questions a keyword can’t catch, in your tone.
- trigger keyword
- pricestockevery incoming dm
- auto-dm it sends
- “It’s $68 — and back in every size ↓”shop link
- the outcome
- The shopper who DMs at lunch buys at lunch, instead of scrolling on to another store.
keyword replies · ai replies · solo+
Every question answered. You were asleep.
A Reel doesn’t wait for business hours. Active keyword or multi-step flows can continue the supported conversation and deliver the right tracked destination.
plans from $10 · no per-contact fees · cancel anytime
- > 02:04 · comment "link" · dm sent · delivery logged
- > 02:31 · dm "price?" · answer sent · delivery logged
- > 03:12 · comment "guide" · tracked link sent · delivery logged
- > 05:58 · dm "book" · calendar sent · delivery logged
- > 07:00 · you wake up · nothing missed
Comment book → the calendar, mid-haircut.
How do salons get bookings from Instagram DMs?
Salons, studios, and gyms ask clients to comment or DM “book”, and Replyrr sends the booking link the moment the word lands. The “do you have anything Saturday?” message gets answered mid-haircut — and the client books herself in while the slot is still open.
- trigger keyword
- bookcomments and incoming dms
- auto-dm it sends
- “Here’s the calendar — grab any open slot ✂️”booking link
- the outcome
- Clients book themselves in; the chair stays full without you touching your phone.
solo · comments + dms
Comment me → the shop link on launch night.
How do artists announce a drop with DM automation?
Artists and makers write “comment ‘me’ for the shop link” on the launch post, and supported matching commenters can receive the shop link privately throughout launch night. That removes repeated manual copy-pasting without promising delivery outside Meta’s supported flow.
- trigger keyword
- mecomments on the launch post
- auto-dm it sends
- “It’s live! Here’s the shop link before it sells out 🎨”shop link
- the outcome
- Launch-night hype turns into visits to the shop, not an inbox backlog.
solo · comment-to-dm
Six recipes down. The rest is yours.
Use a keyword, message, and link for the simple version. Studio can turn the same campaign into a multi-step Story, comment, share, or DM flow with gates, lead capture, templates, planning, and analytics.
The features behind the recipes
Seven trigger sources, contextual AI, rich message steps, delays, follower gates, typed lead capture, reusable templates, DM Planner, full-link analytics, and up to 10 account workspaces.
Flat pricing from $10
Four plans from $10 to $99/mo, priced by accounts and DMs — never per contact. Keyword recipes and AI replies start on Solo; Builder flows start on Studio.
paid plans from $10/month · no per-contact fees · cancel anytime
Steal a recipe. Test it, then take the flow live.
Choose a paid plan, connect an eligible Instagram account, and test the complete trigger-to-delivery path before publishing the campaign.
plans from $10 · no per-contact fees · cancel anytime